well, we as a society have deemed that sex sells.
needless to say - NOT SAFE FOR WORK.
Sexualization much?
Definition:
Sexualization - "when a person's value comes only from her/his sexual appeal or behavior, to the exclusion of other characteristics, and when a person is sexually objectified, e.g., made into a thing for another's sexual use." [http://www.medicalnewstoday.com/articles/63514.php]
So instead of going on a rant about this (which I will very well could), I will instead pose a question:
What do you think this ad campaign's message is? Is it saying that this men's perfume smells like a woman's vagina?
3 comments:
i'm sorry; all i can think about the top photo is that the plastic surgeon accidently shaved off the woman's nipples during breast enlargement surgery.
in general, the ads are pretty crass, thoughtless, and fucking offensive, really. perhaps on purpose. loved your cheeky question, though: i do wonder if the cologne smells like female genitals.
just to follow up, there is now actually a new perfume/cologne called "Vulva," and yes, it is meant to smell like a vagina. it's apparently not necessary to put it on; it's meant to be smelled whenever the consumer wants to smell vagina. ugh!
here is the site: http://www.smellmeand.com/index_2.html. note the similar pose.
yuck.
this is taking sex sells waaaay too literally. And forgive me for being cynical, but I'm not surprised either. Sigh.
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